Gup Shup sets a new standard in news app design, prioritizing simplicity, interactivity, and a timeline driven approach. The app aims to transform the way users engage with news by offering a visually appealing, user-friendly, and personalized news consumption experience. Gup Shup is not just an app; it's a conversation starter, fostering a community of informed and engaged individuals. Get ready to experience news like never before with Gup Shup!
Gup Shup
Stay Informed, Stay Connected
Your Daily News Companion.
News Enthusiasts/General new consumers, Professionals on the go, Millennials and Gen-z , Educational Institutes.
High Fidelity
Gup Shup sets a new standard in news app design, prioritizing simplicity, interactivity, and a timeline driven approach. The app aims to transform the way users engage with news by offering a visually appealing, user-friendly, and personalized news consumption experience. Gup Shup is not just an app; it's a conversation starter, fostering a community of informed and engaged individuals. Get ready to experience news like never before with Gup Shup!
News Enthusiasts/General new consumers, Professionals on the go, Millennials and Gen-z , Educational Institutes.
Target Audition
Concept
In a universe overflowing with data, it's crucial now more than ever to have an immersive and engaging platform for digesting news. Gup Shup, an innovative endeavor, is set to transform how individuals engage with media coverage. Its distinctive attribute—a dynamic Timeline coupled with plain yet enthralling news display, makes Gup Shup shine as the prime application for up-to-the-minute information in a rapidly moving world
Primary Research Insights
I took interviews of people who have used or currently using news apps and noted down their pain points and suggestions.
Boring way of presentation.
Difficulty in Content Discovery
Content Quality
Cluttered UI
Pain Points
Synthesis
Overwhelming data poses a hurdle for the news application, leading to disinterest because of its uninspiring interface. It's missing captivating components such as interactive functions and options to share, which render the reading journey mundane.
User Journey Mapping
Information Architecture
Navigation Flow
Use visual cues and icons to aid recognition.
Are important navigation options and features readily available without users having to remember them?
Implement keyboard shortcuts or gesture controls for efficient navigation.
Allow users to personalize their news feed and app settings.
Are there shortcuts or features for power users to navigate quickly?
Can users customize their news feed or preferences?
Use plain language in error messages and suggest solutions when possible
Are error messages provided in a user-friendly language?
Clear Call to action (CTA)
Access to contact other channels, both offline and online.
Is there easily accessible help or documentation for new users?
Severity Rating
0 = I don't agree that this is a usability problem at all
1 = Cosmetic problem only: fix if time is available
2 = Minor usability problem: fixing this should be given low priority
3 = Major usability problem: important to fix, given high priority
4 = Usability catastrophe: fix this before product can be released
Heuristic Evaluation
Heuristics
Violation
Recommendation
Severity
1. Visibility of system status
Design should keep users informed about what is going on, through appropriate feedback within reasonable time.
Is there a clear indication of the app's loading status?
Can users easily identify the current section or category of news they are in?
Loading indicators are present during data retrieval.
Use clear headings and navigation labels to indicate the current context.
4
Are news categories and terminology aligned with what users commonly understand?
Use language and terminology familiar to the target audience. Organized content logically.
Can users easily navigate back and forth between articles and categories?
Implementation of clear navigation controls, like a back button.
Users find it difficult to navigate back to the home screen or previous pages.
Are similar actions or navigation elements consistently represented throughout the app?
Ensure consistent placement and styling of common elements
Display clear error messages with guidance for users.
Include validation checks to prevent common user errors.
Does the app provide meaningful error messages when something goes wrong?
Is there guidance to help users recover from errors?
Mid Fidelity
High Fidelity
Shobhit Tailor
Age:
Education:
Hometown:
Family:
Occupation:
32 years
M.B.A
Mumbai
Husband and child
Financial Analyst
"I need a platform that recognizes I'm not here for generic content. Give me insights that matter to a financial analyst, and please, clean up this interface."
Goals
Dev aims to find a content platform that not only tailors recommendations to his financial expertise but also helps him stay informed about industry-specific trends and news.
Frustrations
Dev is dissatisfied with content recommendations that lack relevance to his profession. He desires a platform that understands his unique needs as a financial analyst.
"Dev is a detail-oriented financial analyst who values accuracy and relevance in the content he consumes. He wishes for a platform that respects his professional interests.
NEHA AGRAWAL
Age:
Education:
Hometown:
Family:
Occupation:
32 years
B.Com
Mumbai
Husband and child
Homemaker
"I just want a platform that 'gets' me. I'm tired of wasting time on content that doesn't bring any value to my work or personal life."
Goals
Aims to find content that genuinely interests him during his breaks, helping him unwind and stay motivated.
Frustrations
Struggles with a mundane routine and finds it challenging to discover engaging content that breaks the monotony of his workday
Neha is a 30-year-old and mother of a creatively inclined child. She values artistic expression and wants to encourage her child's passion. She struggles with societal perceptions of artistic professions.
User Persona
Component Library
Design System
Icons
Medium
24px
Buttons
Default
Hover
Press
Drag
Instant
LARGE
36px
Typography
UI Typeface
Aa
Philosopher
Bold
Aa
Open sans
SemiBold
Aa
Open sans
Regular
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Effects
Shadows
Shadow 1
Shadow 2
Round corners
8px for cards
3px for inputs
Colours
BLACK
CMYK: 96 68 53 50
RGB: 0 52 66
HEX: 111111
WHITE
CMYK: 49 5 24 0
RGB: 128 196 196
HEX: F4F4F4
GREY
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: 4B4B4B
PEACH FUZZ
CMYK: 92 58 47 28
RGB: 13 80 96
HEX: FF9476
Gup Shup
Stay Informed, Stay Connected
Your Daily News Companion.
Gup Shup sets a new standard in news app design, prioritizing simplicity, interactivity, and a timeline driven approach. The app aims to transform the way users engage with news by offering a visually appealing, user-friendly, and personalized news consumption experience. Gup Shup is not just an app; it's a conversation starter, fostering a community of informed and engaged individuals. Get ready to experience news like never before with Gup Shup!
News Enthusiasts/General new consumers, Professionals on the go, Millennials and Gen-z , Educational Institutes.
Target Audition
Target Audition
Gup Shup
Stay Informed, Stay Connected
Your Daily News Companion.
Concept
In a world inundated with information, the need for a seamless and engaging news consumption experience is more vital than ever. Gup Shup, a revolutionary aims to redefine the way users interact with news content. With its unique selling proposition (USP) of a dynamic Timeline and a simplistic yet captivating news presentation, Gup Shup stands out as the go-to app for staying informed in a fast-paced world
Primary Research Insights
I took interviews of people who have used or currently using news apps and noted down their pain points and suggestions.
Pain Points
Shobhit Tailor
Age:
Education:
Hometown:
Family:
Occupation:
32 years
M.B.A
Mumbai
Husband and child
Financial Analyst
"I need a platform that recognizes I'm not here for generic content. Give me insights that matter to a financial analyst, and please, clean up this interface."
Goals
Dev aims to find a content platform that not only tailors recommendations to his financial expertise but also helps him stay informed about industry-specific trends and news.
Frustrations
Dev is dissatisfied with content recommendations that lack relevance to his profession. He desires a platform that understands his unique needs as a financial analyst.
"Dev is a detail-oriented financial analyst who values accuracy and relevance in the content he consumes. He wishes for a platform that respects his professional interests.
Boring way of presentation.
Difficulty in Content Discovery
Content Quality
Cluttered UI
Synthesis
The news app faces challenges with excessive information, resulting in a lack of interest due to a dull user interface. It lacks engaging elements like interactive features and sharing options, making the reading experience boring.
User Persona
NEHA AGRAWAL
Age:
Education:
Hometown:
Family:
Occupation:
32 years
B.Com
Mumbai
Husband and child
Homemaker
"I just want a platform that 'gets' me. I'm tired of wasting time on content that doesn't bring any value to my work or personal life."
Goals
Aims to find content that genuinely interests him during his breaks, helping him unwind and stay motivated.
Frustrations
Struggles with a mundane routine and finds it challenging to discover engaging content that breaks the monotony of his workday
Neha is a 30-year-old and mother of a creatively inclined child. She values artistic expression and wants to encourage her child's passion. She struggles with societal perceptions of artistic professions.
User Journey Mapping
Information Architecture
Severity Rating
0 = I don't agree that this is a usability problem at all
1 = Cosmetic problem only: fix if time is available
2 = Minor usability problem: fixing this should be given low priority
3 = Major usability problem: important to fix, given high priority
4 = Usability catastrophe: fix this before product can be released
Heuristic Evaluation
Use visual cues and icons to aid recognition.
Are important navigation options and features readily available without users having to remember them?
Implement keyboard shortcuts or gesture controls for efficient navigation.
Allow users to personalize their news feed and app settings.
Are there shortcuts or features for power users to navigate quickly?
Can users customize their news feed or preferences?
Use plain language in error messages and suggest solutions when possible
Are error messages provided in a user-friendly language?
Clear Call to action (CTA)
Access to contact other channels, both offline and online.
Is there easily accessible help or documentation for new users?
Heuristics
Violation
Recommendation
Severity
1. Visibility of system status
Design should keep users informed about what is going on, through appropriate feedback within reasonable time.
Is there a clear indication of the app's loading status?
Can users easily identify the current section or category of news they are in?
Loading indicators are present during data retrieval.
Use clear headings and navigation labels to indicate the current context.
4
Are news categories and terminology aligned with what users commonly understand?
Use language and terminology familiar to the target audience. Organized content logically.
Can users easily navigate back and forth between articles and categories?
Implementation of clear navigation controls, like a back button.
Users find it difficult to navigate back to the home screen or previous pages.
Are similar actions or navigation elements consistently represented throughout the app?
Ensure consistent placement and styling of common elements
Display clear error messages with guidance for users.
Include validation checks to prevent common user errors.
Does the app provide meaningful error messages when something goes wrong?
Is there guidance to help users recover from errors?
Component Library
Design System
Icons
Medium
24px
Buttons
Default
Hover
Press
Drag
Instant
LARGE
36px
Typography
UI Typeface
Aa
Philosopher
Bold
Aa
Open sans
SemiBold
Aa
Open sans
Regular
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Effects
Shadows
Shadow 1
Shadow 2
Round corners
8px for cards
3px for inputs
Colours
BLACK
CMYK: 96 68 53 50
RGB: 0 52 66
HEX: 111111
WHITE
CMYK: 49 5 24 0
RGB: 128 196 196
HEX: F4F4F4
GREY
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: 4B4B4B
PEACH FUZZ
CMYK: 92 58 47 28
RGB: 13 80 96
HEX: FF9476
Mid Fidelity
High Fidelity
Navigation Flow
Concept
In a world inundated with information, the need for a seamless and engaging news consumption experience is more vital than ever. Gup Shup, a revolutionary aims to redefine the way users interact with news content. With its unique selling proposition (USP) of a dynamic Timeline and a simplistic yet captivating news presentation, Gup Shup stands out as the go-to app for staying informed in a fast-paced world
Primary Research Insights
I took interviews of people who have used or currently using news apps and noted down their pain points and suggestions.
Pain Points
Boring way of presentation.
Difficulty in Content Discovery
Content Quality
Cluttered UI
Synthesis
The news app faces challenges with excessive information, resulting in a lack of interest due to a dull user interface. It lacks engaging elements like interactive features and sharing options, making the reading experience boring.
User Persona
NEHA AGRAWAL
Age:
Education:
Hometown:
Family:
Occupation:
32 years
B.Com
Mumbai
Husband and child
Homemaker
"I just want a platform that 'gets' me. I'm tired of wasting time on content that doesn't bring any value to my work or personal life."
Goals
Aims to find content that genuinely interests him during his breaks, helping him unwind and stay motivated.
Frustrations
Struggles with a mundane routine and finds it challenging to discover engaging content that breaks the monotony of his workday
Neha is a 30-year-old and mother of a creatively inclined child. She values artistic expression and wants to encourage her child's passion. She struggles with societal perceptions of artistic professions.
Information Architecture
Navigation Flow
Severity Rating
0 = I don't agree that this is a usability problem at all
1 = Cosmetic problem only: fix if time is available
2 = Minor usability problem: fixing this should be given low priority
3 = Major usability problem: important to fix, given high priority
4 = Usability catastrophe: fix this before product can be released
Heuristic Evaluation
Use visual cues and icons to aid recognition.
Are important navigation options and features readily available without users having to remember them?
Implement keyboard shortcuts or gesture controls for efficient navigation.
Allow users to personalize their news feed and app settings.
Are there shortcuts or features for power users to navigate quickly?
Can users customize their news feed or preferences?
Use plain language in error messages and suggest solutions when possible
Are error messages provided in a user-friendly language?
Clear Call to action (CTA)
Access to contact other channels, both offline and online.
Is there easily accessible help or documentation for new users?
Heuristics
Violation
Recommendation
Severity
1. Visibility of system status
Design should keep users informed about what is going on, through appropriate feedback within reasonable time.
Is there a clear indication of the app's loading status?
Can users easily identify the current section or category of news they are in?
Loading indicators are present during data retrieval.
Use clear headings and navigation labels to indicate the current context.
4
Are news categories and terminology aligned with what users commonly understand?
Use language and terminology familiar to the target audience. Organized content logically.
Can users easily navigate back and forth between articles and categories?
Implementation of clear navigation controls, like a back button.
Users find it difficult to navigate back to the home screen or previous pages.
Are similar actions or navigation elements consistently represented throughout the app?
Ensure consistent placement and styling of common elements
Display clear error messages with guidance for users.
Include validation checks to prevent common user errors.
Does the app provide meaningful error messages when something goes wrong?
Is there guidance to help users recover from errors?
Component Library
Design System
Effects
Shadows
Shadow 1
Shadow 2
Round corners
8px for cards
3px for inputs
Typography
UI Typeface
Aa
Philosopher
Bold
Aa
Open sans
SemiBold
Aa
Open sans
Regular
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.
Lorem Ipsum
Lorem ipsum dolor sit amet, consectetur adipiscing elit.
Icons
Medium
24px
Buttons
Default
Hover
Press
Drag
Instant
LARGE
36px
Colours
BLACK
CMYK: 96 68 53 50
RGB: 0 52 66
HEX: 111111
WHITE
CMYK: 49 5 24 0
RGB: 128 196 196
HEX: F4F4F4
GREY
CMYK: 0 0 0 0
RGB: 255 255 255
HEX: 4B4B4B
PEACH FUZZ
CMYK: 92 58 47 28
RGB: 13 80 96
HEX: FF9476
Mid Fidelity