ONWARDS
Onwards is an cultural navigating app. The platform is designed to smoothen the transition between two different culture for someone travelling from one culture to another. It is also designed for the curious minds seeking knowledge and basic necessities that are needed to thrive in different cultures.
In an increasingly interconnected world, understanding and appreciating different cultures is essential for fostering empathy, promoting diversity, and building meaningful connections. However, access to comprehensive and engaging resources for cultural exploration remains limited. Recognizing this gap, we introduce onwards, a revolutionary platform designed to facilitate immersive cultural learning experiences for Indian users.
Travels, Culture Enthusiasts, Professionals, Students, Language Learners.
Lack of learning resources for people wanting to navigate other cultures for fun or work.
Lack of learning resources for people wanting to navigate other cultures for fun or work.
Access to comprehensive and engaging resources for cultural exploration remains limited.
Access to comprehensive and engaging resources for cultural exploration remains limited.
Designing communication strategies for bridging linguistic and cultural diversity in a multicultural society like India.
Target Audience
Solution
Problem Statement
Gap Statement
Main Topic
Concept
User Persona
SARAH PATEL
Age:
Education:
Hometown:
Family:
Occupation:
45 years
B.Com
Mumbai
Husband and child
Marketing Manager
"I just want a platform that 'gets' me. Want to learn about different cultures and learn basic phrases."
Goals
Cultural immersion and exploration
Guidance on etiquette and customs
Convenience and efficiency
Personalized recommendations
Reliable and up-to-date information
Frustrations
Language barriers
Uncertainty about cultural etiquette
Time constraints
Varying travel experiences
A Mumbai-based marketing professional passionate about exploring different cultures. She frequently travels within India and abroad for work, seeking immersive cultural experiences.
Primary Research Insights
Primary Research Insights
I took interviews of people who have used or currently using websites for cultural navigation and noted down their pain points and suggestions.
1.Difficulty in Cultural Adaptation
2.Limited Access to Cultural Insights
3.Impeded Cross-Cultural Communication
4.Cultural Sensitivity Gaps in Education
5.Risk of Cultural Insensitivity in Tourism
Pain Points
Says
Does
Thinks
Feels
Language Barriers: Sarah struggles with understanding local languages, hindering her ability to fully immerse herself in different cultures.
Uncertainty About Cultural Etiquette: She often feels anxious about inadvertently offending locals due to her lack of knowledge about cultural norms and customs.
Time Constraints: Sarah's busy schedule leaves her with limited time to thoroughly research and prepare for her travels, making it challenging to plan cultural experiences effectively.
Varying Travel Experiences: Each destination presents unique cultural challenges, leaving Sarah feeling overwhelmed and unsure about how to navigate them effectively.
Cultural Immersion and Exploration: Sarah desires to delve deep into different cultures, gaining meaningful experiences and insights during her travels.
Guidance on Etiquette and Customs: She seeks a reliable source of information that can provide guidance on appropriate behavior and customs in various cultural settings.
Convenience and Efficiency: Sarah values tools and resources that streamline her cultural learning process, allowing her to make the most of her limited time.
Personalized Recommendations: She appreciates tailored recommendations for cultural experiences and activities based on her interests and preferences.
Reliable and Up-to-Date Information: Sarah relies on accurate and up-to-date cultural information to navigate unfamiliar territories confidently.
NEHA TRIVEDI
Age:
Education:
Hometown:
Occupation:
20 years
Pursuing B.B.A
Ahmedabad
Student
A user-friendly mobile app offering cultural insights and etiquette tips.
Goals
Language learning resources tailored to her proficiency level.
Interactive exercises for practicing speaking, listening, and writing.
Frustrations
Monotonous or ineffective language learning methods.
Difficulty finding opportunities to practice speaking with native speakers.
“Neha is a 20-year-old college student passionate about learning new languages.”
Says
Does
Thinks
Feels
Monotonous Learning Methods: Offer diverse and interactive learning materials to keep Neha engaged, such as games, quizzes, and multimedia content.
Limited Speaking Opportunities: Facilitate virtual language exchange sessions with native speakers through the platform, ensuring regular practice and feedback.
Lack of Cultural Context: Provide cultural insights integrated into language lessons to enhance comprehension and foster a deeper connection with the language.
Inadequate Progress Tracking: Implement robust progress tracking features that offer detailed feedback on Neha's performance and suggest personalized learning paths.
Motivation Challenges: Incorporate gamification elements, rewards, and challenges to keep Neha motivated and engaged throughout her language learning journey.
Engaging Learning Resources: Offer interactive exercises, multimedia content, and real-life scenarios to make language learning enjoyable and effective.
Access to Native Speakers: Provide a platform for Neha to connect with native speakers for language exchange, cultural exchange, and mutual learning.
Cultural Insights: Integrate cultural context into language lessons to deepen Neha's understanding of the language and its cultural nuances.
Comprehensive Progress Tracking: Offer detailed progress reports, milestone achievements, and personalized recommendations to help Neha track her improvement and stay motivated.
Community Support: Foster a supportive online community where Neha can interact with fellow learners, share experiences, and seek advice and encouragement.
Information Architecture
Navigation Flow
Design System
Aa
Epilogue
Bold
Epilogue
Epilogue
Semi-Bold
Regular
Aa
Aa
#8C5117
#F5F5F5
#8F8C3D
#111111
High Fidelity
High Fidelity
High Fidelity
Onwards is an cultural navigating app. The platform is designed to smoothen the transition between two different culture for someone travelling from one culture to another. It is also designed for the curious minds seeking knowledge and basic necessities that are needed to thrive in different cultures.
In an increasingly interconnected world, understanding and appreciating different cultures is essential for fostering empathy, promoting diversity, and building meaningful connections. However, access to comprehensive and engaging resources for cultural exploration remains limited. Recognizing this gap, we introduce onwards, a revolutionary platform designed to facilitate immersive cultural learning experiences for Indian users.
Travels, Culture Enthusiasts, Professionals, Students, Language Learners.
Lack of learning resources for people wanting to navigate other cultures for fun or work.
Access to comprehensive and engaging resources for cultural exploration remains limited.
Designing communication strategies for bridging linguistic and cultural diversity in a multicultural society like India.
Target Audience
Solution
Problem Statement
Gap Statement
Main Topic
Concept
User Persona
SARAH PATEL
Age:
Education:
Hometown:
Family:
Occupation:
45 years
B.Com
Mumbai
Husband and child
Marketing Manager
"I just want a platform that 'gets' me. Want to learn about different cultures and learn basic phrases."
Goals
Cultural immersion and exploration
Guidance on etiquette and customs
Convenience and efficiency
Personalized recommendations
Reliable and up-to-date information
Frustrations
Language barriers
Uncertainty about cultural etiquette
Time constraints
Varying travel experiences
A Mumbai-based marketing professional passionate about exploring different cultures. She frequently travels within India and abroad for work, seeking immersive cultural experiences.
Primary Research Insights
I took interviews of people who have used or currently using websites for cultural navigation and noted down their pain points and suggestions.
1.Difficulty in Cultural Adaptation
2.Limited Access to Cultural Insights
3.Impeded Cross-Cultural Communication
4.Cultural Sensitivity Gaps in Education
5.Risk of Cultural Insensitivity in Tourism
Pain Points
ONWARDS