Portfolio

Prism

Furniture App

What is Prism?

Prism is a modern visual platform crafted to help users explore, design, and visualize personalized home decor and furniture setups tailored for unique lifestyles and spaces.

Research & Discovery

Users often face challenges in visualizing how furniture will look in their space and finding decor that suits both their style and spatial needs.

Awareness

Discovering Prism through social media or home design blogs.

Word of mouth from friends or interior designers.

Seeing ads or reels showcasing smart room styling.

Browsing styles, trends, and interior inspirations.

Exploring curated decor collections.

Comparing multiple brands and products.

Uploading room photos or using AR to visualize decor.

Using room templates or starting from scratch.

Drag-and-drop feature to visualize items in space.

Customizing furniture color, size, and layout.

Receiving design recommendations based on preferences.

Adjusting decor for lighting, themes, or seasons.

Saving setup or adding to wishlist/cart.

Booking an interior consultation or setting a reminder.

Final preview before purchase.

Exploration

Try & Visualize

Personalise

Finalise

35%

Homeowners and Renters

Individuals looking to reimagine or upgrade

their living spaces with personalized styles.

Individuals looking to reimagine or upgrade

their living spaces with personalized styles.

25%

Interior Design Enthusiasts

Users who enjoy experimenting with themes,

palettes, and layouts for fun or hobby.

Users who enjoy experimenting with themes,

palettes, and layouts for fun or hobby.

20%

First-time Decorators

20%

Busy Professionals

Beginners who seek step-by-step guidance

and confidence in styling their spaces.

Beginners who seek step-by-step guidance

and confidence in styling their spaces.

Time-conscious users who prefer smart, fast,

and efficient interior solutions.

Time-conscious users who prefer smart, fast,

and efficient interior solutions.

Solution

Target Audience

The Target Audience consists of individual passionate about home decor and interior customisation. Below is breakdown of the key segment.

Analysis

Competitive analysis

Persona Development

User Persona

Thinks

Says

Feels

This space needs to make a strong impression on my clients.

Does this furniture reflect my style and status?

Is this worth the investment?

I want a premium look that’s both elegant and functional.

How will this fit with the current decor theme?

I don’t have time to visit multiple stores—this should be quick.

Confident when the space reflects his personality and success.

Anxious about making the wrong purchase decision.

Relieved when a purchase seamlessly fits his space and expectations.

Delegate furniture selection to an assistant or designer, but make final decisions.

Focus on high-end stores or custom furniture options.

Use online resources sparingly but look for AR/VR tools to save time.

Empathy Mapping

Thinks

Says

Feels

Will this fit in my space without cluttering it?

I want something trendy that matches my personality.

Is it worth the price?

I wish I had help matching furniture and decor.

It’s hard to find good options for small apartments.

Why can’t I just see how it’ll look before buying?

Frustrated by mismatched purchases and lack of visualization tools.

Excited when a purchase enhances her space.

Empowered when her home reflects her style and creativity.

Spend weekends browsing Pinterest or Instagram for inspiration.

Compare multiple stores online before committing to a purchase.

Return items if they don’t fit or meet expectations.

They includes details like demographics, goals, behaviors, and pain points helping designers create user-centered solutions by keeping user need to focus throughout the design process

It is a collaborative tool used to understand what users think, feel, say, and do

The process of organizing and structuring content in a way that ensures users can easily find and navigate information

Information Architecture

Priya Verma

Age

Education

Masters in Business

Status

Married

Occupation

Marketing Manager

Location

India

TEch literate

Middle

Bio

She lives alone in a cozy, modern 1-bedroom apartment. She loves changing the decor often to match her personal style, blending minimalist and vibrant designs.

Core needs

•

Furniture and decor suggestions tailored to her evolving tastes.

•

A platform that offers modern designs and compact furniture.

•

AR visualization to ensure items suit her small space.

Frustrations

•

Finds online shopping time-consuming due to too many options.

•

Has returned items that didn’t fit or look right in her apartment.

•

Frustrated with limited options for small-space furniture.

Ramesh Patel

Age

Education

Masters in Business

Status

Married

Occupation

Businessman

Location

India

TEch literate

Middle

Bio

Runs a small import/export business. Often invites clients to their home and enjoys having stylish, high-quality furniture that stands out, reflecting their sophisticated taste.

Core needs

•

High-end furniture recommendations that complement his villa's architecture.

•

A seamless shopping experience with direct purchase options.

•

AR/VR tools to visualize customizations in size, material, or color.

Frustrations

•

Struggles to imagine how large furniture pieces will fit or look.

•

Time constraints make in-person shopping inconvenient.

•

Concerns about maintaining a cohesive decor theme.

Prism project maps step-by-step journey to buy furniture and user AR before buying products

User Flow

Empathy Mapping

Journey Map

Empathy Mapping

Journey Map

Awareness

Discovering Prism through social media or home design blogs.

Word of mouth from friends or interior designers.

Seeing ads or reels showcasing smart room styling.

Browsing styles, trends, and interior inspirations.

Exploring curated decor collections.

Comparing multiple brands and products.

Uploading room photos or using AR to visualize decor.

Using room templates or starting from scratch.

Drag-and-drop feature to visualize items in space.

Customizing furniture color, size, and layout.

Receiving design recommendations based on preferences.

Adjusting decor for lighting, themes, or seasons.

Saving setup or adding to wishlist/cart.

Booking an interior consultation or setting a reminder.

Final preview before purchase.

Exploration

Try & Visualize

Personalise

Finalise

Prism is designed for individuals who are passionate about creating personalized living spaces.

Solution

Visualize Spaces: Upload room photos or use AR technology

to seehow different furniture and decor items will look in

their actual space.

30%

Customize Designs: Experiment with various styles, colors,

and layouts to create a personalized interior design.

25%

Access Curated Collections: Explore curated decor

collections tailored to different themes and preferences.

15%

Collaborate and Share: Share designs with friends, family, or

professionals for feedback and collaboration.

10%

Receive Personalized Recommendations: Get suggestions based on

individual tastes, room dimensions, and lifestyle needs.

20%

Priya Verma

Age

Education

Masters in Business

Status

Married

Occupation

Marketing Manager

Location

India

TEch literate

Middle

Bio

She lives alone in a cozy, modern 1-bedroom apartment. She loves changing the decor often to match her personal style, blending minimalist and vibrant designs.

Core needs

•

Furniture and decor suggestions tailored to her evolving tastes.

•

A platform that offers modern designs and compact furniture.

•

AR visualization to ensure items suit her small space.

Frustrations

•

Finds online shopping time-consuming due to too many options.

•

Has returned items that didn’t fit or look right in her apartment.

•

Frustrated with limited options for small-space furniture.

Ramesh Patel

Age

Education

Masters in Business

Status

Married

Occupation

Businessman

Location

India

TEch literate

Middle

Bio

Runs a small import/export business. Often invites clients to their home and enjoys having stylish, high-quality furniture that stands out, reflecting their sophisticated taste.

Core needs

•

High-end furniture recommendations that complement his villa's architecture.

•

A seamless shopping experience with direct purchase options.

•

AR/VR tools to visualize customizations in size, material, or color.

Frustrations

•

Struggles to imagine how large furniture pieces will fit or look.

•

Time constraints make in-person shopping inconvenient.

•

Concerns about maintaining a cohesive decor theme.

Visual Design

Typography & Colour

Manrope

#FFFEFE

#FFDC97

#FFBAD1

#9BCD98

#A697FF

#23232C

Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn

Oo Pp Qq Rr Ss Tt Uu Vv Ww

Xx Yy Zz

Regular

Medium

Semibold

Bold

12 pt

14 pt

16 pt

18 pt

24 pt

36 pt

Icons

Design System

Category

Item 1

Item 2

Item 3

Item 4

Outdoor Product

Lighting

Tv Units

Coffee Table

Dining Table

List Name Here

Item 1

Item 2

Item 3

Item 4

Decor

Item 6

Item 7

Item 8

Item 9

Colour Palettes

Warm Tones

Cool Tones

Neutral Tones

Pastel Shades

Vibrant Tones

Colour Palettes

Item 1

Item 2

Item 3

Item 4

Vibrant Tones

Vintage Colors

Fall Colors

Twilight Colors

Galaxy Colors

19:27

Measurements

Height

Width

Depth

Seat Height

Armrest Height

Product Size

Armrest Height

Depth

Free Height Under Furniture

Height (Including Back Cushions)

Seat Depth

Seat Height

Seat Width

Width

39 inches (99 cm)

32 inches (81 cm)

34 inches (86 cm)

19 inches (48 cm)

24 inches (61 cm)

68 cm

75 cm

22 cm

79 cm

47 cm

44 cm

58 cm

73 cm

Measurements

Height

Width

Depth

Seat Height

Armrest Height

Product Size

Armrest Height

Depth

Free Height Under Furniture

Height (Including Back Cushions)

Seat Depth

Seat Height

Seat Width

Width

39 inches (99 cm)

32 inches (81 cm)

34 inches (86 cm)

19 inches (48 cm)

24 inches (61 cm)

68 cm

75 cm

22 cm

79 cm

47 cm

44 cm

58 cm

73 cm

Brands

Budget

Under ₹1,000

Under ₹5,000

₹10,000 – ₹25,000

₹25,000 – ₹50,000

Above ₹50,000

GET STARTED

Brand Identity

High Fidelity

Design Process

The UI/UX design process for Prism was thoughtfully

crafted to deliver an intuitive and immersive experience for users looking to visualize, customize, and plan their home decor journey.

The UI/UX design process for Prism was thoughtfully crafted to deliver an intuitive and immersive experience for users looking to visualize, customize, and plan their home decor journey.

Reference Style

Upload your room photo and highlight the object you want to replace. View it in 360° rotation.Save your personalized setup and share your transformed space.

Replace Objects

Upload a photo of your room and select the object you want to replace.
Paint over the object, and let AI generate a new design with custom text or style. Preview, save, and share your transformed space effortlessly.

Home Screen

Logo Animation → Onboarding → Home → Explore → Product Page → AR/ Mood Board → Wishlist / Share → Profile

Reference Style

Upload your room photo and a reference image you love.
Prism's AI analyzes both to generate a personalized room design.
Customize, save your mood board, or shop your look instantly.

Onboarding

User is greeted with the Prism logo and smooth entry animation. Onboarding → Home → Explore → Product → AR / Mood Board → Wishlist / Share → Profile

Prism is designed to make furniture discovery inspiring, personalized, and practical guiding users from exploration to confident decisions.

User is greeted with the Prism logo and smooth entry animation. Onboarding → Home → Explore → Product → AR / Mood Board → Wishlist / Share → Profile

Prism is designed to make furniture discovery inspiring, personalized, and practical guiding users from exploration to confident decisions.

Flow

Research & Discover

Information Architecture

Wireframing

Visual Design

Prototying

Usability Testing